Because our collective future is brighter with B Corps.

Imagine if the majority of businesses competed not only to be the best in the world, but the best for the world?

That's the dream declared by B Lab—the entity that created the B Corp certification—which now works to grow its community of 2,100 certified businesses over 50 countries and 130 industries to incredible new heights in the coming years.

There is one goal with this type of certification: Redefine success in business. To qualify, a business must meet aggressively high standards of social and environmental performance, public transparency, and legal accountability. Some examples of B Corp brands you may know: Patagonia, Kickstarter, Hootsuite, Warby Parker, Etsy, and Ben & Jerry's.

B Corps benefit our communities:

• 68% more likely to donate at least 10% of profits to charity
• 47% more likely to use on-site renewable energy
• 18% more likely to use suppliers from low-income communities

And B Corps improve the quality of jobs available to our communities:

• 55% more likely to cover partial health insurance costs for employees
• 45% more likely to give bonuses to non-executive members
• 28% more likely to have women & minorities in management

Earning B Corp status could become critical for your business. Companies that promote values (and action) towards consumer consciousness and environmental responsibility are on the rise, and with good reason. Customers are demanding transparency around workers rights, corporate ethics and resource management, and manufacturing processes—including over 1/3 of UK consumers. 

Some companies try to feign commitment with fluffy "corporate responsibility" campaigns and "greenwashed" marketing messaging. B Corp status unequivocally proves a certified distinction between your business and a noisy market. Differentiate your business, become a leader in a growing field, attract investors, pass legislation, become the new benchmark for successful, modern companies in 2018. 

A study by the Global Poverty Project affirmed that 74% of survey participants would pay an extra 5% for consumer products if there was a guarantee that workers were being paid fairly and working safely.  The market is there for you to capture, and it's getting bigger by the day. 

B Corps remind us that there is incredible power in consumer choice. Capital markets are broken—and dangerously so. But we, as the individuals who comprise these markets, play an increasingly stronger role in molding the landscape of tomorrow's capitalism. And that's exciting! We need to do everything possible to support ethical businesses with proven, certifiable track records to solve social and environmental problems.

Are you a B Corp business? I'd love to chat with you to learn about your mission.