Hey, hi, hello!
I’m a die-hard product marketer and co-founder of Moonshot – a hands-on course teaching practical GTM & product marketing skills for founders and marketers globally.
From San Francisco to London, I've spent the past 14 years scaling fast-paced startups resulting in one merger, one acquisition, and one IPO.
With over a decade of 0-1 and 3 years navigating a hypergrowth scaleup (inc. 100% YoY growth), I have lived and breathed product marketing at both ends of the spectrum.
At Deliveroo, I started by owning the launch and GTM strategy of an ad platform, resulting in 1 million incremental orders after my initial 12 month launch period. I then led the global product marketing department to launch and scale a portfolio of 20+ technology products – serving the needs of 100,000 restaurant partners and millions of consumers across Europe, Asia, and the Middle East.
I have built 3 early-stage B2B marketing teams from scratch, now onto my 4th: leading the marketing department at Ravio while still executing as a product marketing operator.
Most importantly, I genuinely love what I do.
How we can work together:
I offer free guidance as an advisor for founders and marketers within the portfolios of Crane, Seedcamp, and Antler VC.
I’m also available for mentoring or consulting sessions via ADPlist.org, or privately.
Free resources: Subscribe to my free newsletter for tips, templates, and case studies on building sustainable growth through customer-focused product marketing.
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2x Top 100 Product Marketing Influencers, PMA (2023 & 2024)
Top 60 Product Marketing Influencers, PMA (2022)
Shortlisted, Product Marketer of the Year, PMA (2021)
Top 30 Women Shaping B2B Tech Marketing (2018)
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AlbionVC & Seedcamp: PMF Concept & Customer Workshop for Radia Accelerator (2024)
Crane VC: Women in Enterprise Tech (2022)
Crane VC: Flight GTM Summit (2021 & 2023)
Velocity Squared (January, June 2020)
Product Marketing Summit (2019)
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Bachelor of Science, Sustainable Travel & Tourism, Cal Poly San Luis Obispo (2011)
Certificate, Sustainable Business Management, University of Cambridge (2020)
Certified B Leader, B Labs Europe (2021)